Our Attorneys

Jeffrey D. Soud

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William “Chip” Moore, III

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Jeffrey D. Soud, Esq.

 Jeff Soud has been an attorney for nearly 25 years – a quarter of a century.  He has had the Soud Law Firm for nearly 20 years.  Over all that time, he has helped tons of people with “Serious Issues find Serious Solutions.”  His law practice has always been dedicated to giving a voice to those who have suffered serious injury or loss.

When describing the work that he does, he likes to use the term “trial lawyer”.  The significance of that is: if he not able to reach a “pre-suit settlement” for his clients, then he is prepared, funded, ready and willing to file a lawsuit.  At the negotiating table, its our “ace in the hole”.

If the insurance company adjusters and the insurance industry “machine” does not make serious offers  acceptable to his clients, then we’re filing suit.   It’s that simple. It’s that routine.  And it’s the way he has been doing it for a quarter of a century.

He went to a Christian collage in Lynchburg, Virginia – Liberty University (graduation 1988).  After college, he went to law school at Stetson Law School. (graduation 1992) in St. Petersburg, Florida.

Early Career

When he returned to Jacksonville / North Florida, Jeff took a position at a law firm handing cases maritime / shipping losses suffered The following year, he was recruited by a personal injury law firm to assist them in representing a variety of injured people, including maritime workers, people who were injured on the shipping docks or on vessels.

These early experiences of helping good people, seriously hurt, whose lives have been deeply effected was transformative.  As a result, Jeff has, over the years, represented thousands of people in the North Florida community.

“It was what I was born to do and I thank God for a career in life that allows me to help and fight for hurting people.” – Jeff Soud.

Professional Career

As a lawyer in Florida, Jeff is a member in good standing with The Florida Bar.  That means he is “admitted” to practice before the Florida Supreme Court, the State District Courts of Appeal, and all the other Courts in all the counties of Florida.  In addition to that, he is also “admitted” to practice before Federal Court Judges.  In addition, he has been “admitted” (or have been) to the United States District Court for the Middle and Southern Districts and to the United States Eleventh Circuit Court of Appeals (Federal), in Atlanta, Georgia.

On A Personal Note: To The Core

Mr. Soud is a follower of Jesus Christ and a member of Anastasia Baptist Church in St. Augustine, Florida (a Southern Baptist church). He loves the LORD and would love to talk to you about that, if you wish. On the spiritual side of things: You may not want justice – your “legal rights”.  Think more in terms of Mercy and Grace!

Not long ago, in 2005, he had the distinct honor and was asked to represent the Jacksonville Billy Graham Crusade, in its corporate formation, creation and dissolution. He got a chance to meet Rev. Graham and shake his hand. In his mind it was like meeting Moses.  Later, he  had the pleasure of assisting his children, daughter, Ann Graham Lotz and son, Franklin Graham in smaller capacity, regarding their Jacksonville Revivals in 2008 and 2015, respectively.  As the Bible teaches, Mr. Soud loves and is a praying supporter of the nation of Israel and the beloved Jewish people.  Join him in praying for the Peace of Jerusalem!

But not just Israel.  Mr. Soud loves his Country and is a proud flag waiving praying patriot of the USA.  He really appreciates the opportunity, over the years and presently representing some of the men and women warriors who serve our county.  Thank you guys for what YOU do!

In 2007, one of his clients, while an active duty officer, presented me with an authentic United States battle flag.  This flag flew over Camp Patriot, Kuwait and it’s hanging in our lobby.  What an exceptional honor for him and The Soud Law Firm. 

William J. Moore, III (“Chip”)

William J. Moore, III  (“Chip”) was born and raised in Jacksonville and has been a civil litigator for almost twenty-five years.  He attended the Bolles School and the University of Florida, where he was a member of Sigma Alpha Epsilon fraternity.  He graduated from the University of South Carolina School of Law.

Subsequently, he clerked for the Honorable Donald S. Russell on the U.S. Court of Appeals for the Fourth Circuit.  Following that, Chip spent almost six years as an Honors Program Trial Attorney with the U.S. Department of Justice’s Environmental Enforcement Section in Washington, D.C.

For a large portion of his career, Chip focused on litigating complex civil environmental cases in federal court against large corporate polluters.  While the lion’s share of his environmental work has involved Clean Air Act (CAA) litigation in federal court, state administrative CAA permit challenges, and related appeals, Chip has worked on Clean Water Act (CWA), the Resource Conservation and Recovery Act (RCRA), and the Comprehensive Environmental Response, Compensation, and Liability Act of 1980 (CERCLA) cases as well.

Beyond his environmental experience, he has handled personal injury claims, multi-party toxic tort cases involving land contamination and exposures to cancer-causing pollutants, class actions, pharmaceutical litigation, products liability litigation, wrongful death actions, railroad injury claims brought under Federal Employers’ Liability Act (FELA), inverse condemnation/takings claims, construction and surety bond litigation, and civil rights/employment litigation.

In additional to representing individuals, Chip has represented governmental entities, including the City of Bridgeport, Connecticut and Indian Tribes and he has a strong interest in pursuing litigation which furthers Tribal sovereignty.

Among his many accomplishments, Chip was part of the team that prosecuted and settled a series of CAA citizen suits against the Tennessee Valley Authority (TVA) in Alabama and Tennessee in 2011, after more than a decade of hard fought federal litigation and multiple appeals.  The resulting global TVA settlement mandated the closure of approximately eighteen (18) coal-fired units and the installation of state-of-the-art pollution controls on 92% of TVA’s remaining fleet of approximately forty-one (41) coal-fired units at an estimated cost of $3 billion to $5 billion.

Additionally, TVA was required to pay a $10 million civil penalty and spend an additional $350 million on environmental mitigation projects.  As a result of this work, Chip and co-counsel were nominated and were finalists for Public Justice’s Trial Lawyer of the Year Award for 2012 and Chip was designated as one of Sierra Club’s “Legal Heroes.”  Being a plaintiff’s lawyer is a calling for Chip and he tries to bring to same doggedness and determination that was demonstrated in the TVA case to every case he takes on, big or small.

Beyond the practice of law, Chip is an avid fisherman, hunter, kayaker and surfer. He is proud to be Jacksonville native and loves spending time outdoors with his wife Brooks and his two girls, Woody and Phelps Moore.


  • Finalist for Public Justice’s 2012 “Trial Lawyer of the Year,” for an outstanding contribution to the public interest through work performed on National Parks Conservation Association v. Tennessee Valley Authority, July 31, 2012
  • AV Preeminent® Rated by Martindale-Hubbell
  • S. EPA Region 3 “Bronze Medal for Commendable Service” for exceptional achievement in negotiating a comprehensive, multimedia enforcement settlement at the Quaker State refinery in Newell, West Virginia, April 10, 1997
  • S. Department of Justice “Special Achievement Award” for sustained superior performance of duty, September 26, 1995


Florida Bar April 14, 1993

U.S. Court of Appeals for the Fourth Circuit

U.S. Court of Appeals for the Sixth Circuit

U.S. Court of Appeals for the Eighth Circuit

U.S. Court of Appeals for the Eleventh Circuit

U.S. Court of Appeals for the District of Columbia

U.S. Court of Appeals for the Federal Circuit

U.S. District Court for Southern, Middle and Northern Districts of Florida

U.S. District Court for Western District of Wisconsin

U.S. Court of Federal Claims

U.S. District Court for the Western District of Michigan

U.S. District Court for the Southern District of Indiana

Our Attorneys March 7, 2011